Monday, June 7, 2010

Systems Integration for the rest of us

Preparing to attend a show for systems integrators in Las Vegas this week, I spent part of today covering Steve Jobs' WWDC keynote address for

Read the details on iPhone 4 and my take on Apple's attempt to outgoogle Google with iAd and HTML5 lip service on the site, but pause first to reflect on these excerpted comments that Jobs made. . . .

"Apple is not just a technology company," said Jobs. "It's the marriage of technology and the humanities that distinguishes Apple."

Echoing sentiment I've heard from Sling's CTO Bhupen Shah, who reminded me years ago that the ease-of-use for compelling products is all about the hardware and software working seamlessly together, Jobs drove the point home using the example of the new iPhone's second camera.

"On iPhone 4, it's not just a front facing camera: it's a front facing camera and 18 months' worth of work to come up with software that you'll never even notice when you want to place a video call," Jobs said.

"It's a complete solution so all of us don't have to be system integrators."


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